Branding Project Handover: A Complete Guide for Designers

Introduction

A branding project is only successful if the client can effectively use their new brand assets. A well-structured branding project handover ensures a smooth transition, reduces follow-up questions, and enhances client satisfaction. Providing clear documentation, organized files, and proper guidance helps clients maintain their brand consistency across all platforms.

In this guide, we’ll cover:

• The importance of a structured branding project handover
• Key deliverables every branding package should include
• Best practices for an efficient handover
• How to simplify client transitions using Gratify

Why a Branding Project Handover is Important

A proper handover:

• Ensures consistency – Helps clients apply their brand correctly.
• Reduces confusion – Prevents misuse of brand assets.
• Builds professionalism – Strengthens client trust and satisfaction.
• Saves time – Minimizes back-and-forth post-project.

Key Deliverables in a Branding Project Handover

Every branding handover should include the following:

1. Brand Guidelines Document

• Logo variations and usage rules
• Color palette with HEX, RGB, and CMYK codes
• Typography and font usage
• Imagery and design elements
• Brand voice and messaging guidelines

2. Logo & Visual Assets

• High-resolution logo files (PNG, JPG, SVG, EPS)
• Favicon and social media profile images
• Iconography and patterns

3. Editable Design Files

• Source files (Adobe Illustrator, Photoshop, Figma, etc.)
• Print-ready files for business cards, letterheads, etc.

4. Social Media Branding Kit

• Profile and cover images for platforms like Facebook, LinkedIn, and Instagram
• Branded templates for posts and stories

5. Brand Usage Training

• Video walkthroughs explaining brand elements
• FAQs on common branding questions
• Written instructions on implementing brand assets

6. Final Handover Package

• All files organized in Google Drive, Dropbox, or a client portal
• Password-protected access for security
• Contact details for post-launch support

Best Practices for an Effective Branding Handover

• Organize files neatly – Make it easy for clients to find what they need.
• Provide clear instructions – Avoid jargon and be as clear as possible.
• Offer a training session – Walk clients through their new branding.
• Follow up post-launch – Check in to ensure they’re using the brand correctly.

Using Gratify for a Streamlined Handover

A client goodbye page like Gratify makes branding handovers more efficient by:

• Storing all branding assets in one central location
• Providing easy access to brand guidelines and training materials
• Allowing clients to revisit key resources anytime

Conclusion

A successful branding project handover ensures that clients can confidently use their new brand identity. By delivering all necessary assets, providing clear guidance, and using a structured handover process, you help clients maintain a consistent and professional brand image.

To improve your branding handover:

• Include all essential design files and documentation.
• Offer training to ensure proper brand application.
• Use tools like Gratify to centralize deliverables and improve client experience.

By following these best practices, you’ll enhance client satisfaction, build stronger relationships, and encourage repeat business.